FICTIONAL CREATOR / CONNECTED CAMPAIGN
Mira After Dark
The five-minute night-out face
01 / WEBSITE CONCEPT
Good makeup. Better plans.
Five minutes.
Main-character energy.
Real-life beauty for the part of your day that belongs to you. Small routines, honest favorites, and looks that still feel like your face.
Get the five-minute routine →
The five-minute face
A routine for real plans
Light base where you want coverage. One brown shadow across the lid. Mascara, cream blush, and your favorite lip. Keep a small brush beside each product so you can move through the routine without hunting for tools.
One shadow, three moods
Soft / defined / after dark
Sweep a sheer layer for daytime. Press a second layer at the lash line for definition. For evening, use a damp angled brush to turn the same powder into a soft liner. Patch-test products and use them only as directed.
The beauty-bag edit
Keep the things you actually reach for
Put your daily favorites in one bag. Move occasional colors into a second. Check product condition and manufacturer guidance before deciding what stays. Make a list before buying a replacement.
Meet Mira
Mira is the fictional beauty creator behind this concept: personality-led tutorials, practical routines, and honest recommendations. The site turns a saved Reel into a useful email relationship, with room for properly disclosed partnerships later.
A sample website and offer. No signup or purchase is collected here.
04 / VIDEO CONCEPT
The five-minute night-out face
Your ride is five minutes away. Your makeup can still make it. I'm Mira. Get my simple night-out routine in the After Dark Edit. Good makeup. Better plans.
Fictional creator and offer. Digitally generated presentation.
What we would measure
- Routine signups
- Email clicks
- Partner inquiries
03 / SOCIAL CAMPAIGN
One story. Three invitations.
GRWM in five minutes. Yes, actually five. Light base, one shadow, cream blush, mascara, your favorite lip. Save this for the next time your ride is already outside. The full routine is in the After Dark Edit.
One small trick: try your blush before your last touch of concealer. Same products, softer edges. Want the step-by-step? Get this week’s routine from the link in bio.
Your makeup bag does not need a new personality. This week’s email is five things you own, used with a plan. Join the After Dark Edit and get the routine.